Case Study: Grand Opening of Le Meridien Art Hotel in Columbus

case study grand opening

The Situation:

Columbus’ first art hotel opens in the thriving Short North arts district, featuring exclusive works from the world renowned Pizzuti collection and a specially commissioned portfolio of Ohio art.

The Tactics:

To secure earned media and maximize opportunities for coverage, our team implemented a strategic media relations plan targeting local and national trade, print, broadcast and online media. We conducted targeted pitching, coordinated media interviews with key players from The Joseph’s development firm, brought in journalists to preview the hotel and arranged for media attendance at the ribbon-cutting ceremony.

The Results:

The campaign resulted in 20 unique pieces of coverage in outlets including Architectural Digest, HOTELS, Feast Magazine and several Columbus-based publications, as well as local TV and radio segments. Total media impressions exceeded 6.6 million.

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