What’s in a Name? Introducing: Belle Communications!

In my journey as a new business owner, I’ve come to realize that sometimes, things don’t move as quickly as you like and other times, things move so fast you can barely keep up. Since leaving the nest and setting out on my own back in January, I have experienced a whirlwind of amazing things. New clients, new friendships and LOTS of new lessons have evolved at a seemingly speed-of-light pace.

It’s been fantastic and I’m SO thankful. However … I did have one thing that wasn’t quite moving as fast as I wanted and it was always eating at me: my business name. No matter how hard I thought, brainstormed, asked others and reworked ideas … no name. When I started back in January, there wasn’t any time to waste on name indecision. So, I moved forward under my name: Kate Finley Integrated Marketing Communications.

If you saw it, you may have just assumed that was the name I was using when really I just hadn’t quite figured that part out yet. Although that temporary name helped get my name out there, I now have a team so keeping things under my name didn’t really resonate with me. So, I tried variations and different names all together but nothing stuck. So, I waited and I kept trying.

Unfortunately, there are a great many things attached to a business name like branding, marketing and the whole legal side of things. I was beginning to feel like I’d never think of my business name. I wanted a name that carried depth, heritage, the future while at the same time communicating what I do — was I asking too much? Finally, my vision cleared and a name bubbled to the surface: Belle Communications. That was it!

ThinkBelle.com Logo

Belle is my middle name. Belle means thing of beauty or beautiful, which is exactly how I feel about what I do. My team and I collaborate with brands that are just starting out and brands that need a fresh perspective to orchestrate communication strategies that create beautiful branding, relationships and success. We hear it from our clients … what we do adds beauty to their brands, reputations and overall success.

Belle represents my past, present and future and it is the legacy I will leave within this journey. So, my friends and colleagues, please welcome Belle Communications to your network, endeavors and future. If you’d like to discuss working together, email me.

Oh and if you would be so kind, please like my NEW Facebook page.

Want to know more about what to expect from Belle? Try this on for size …

We work with specialty food brands, startups and brands that want creative, results-driven marketing approaches. We provide strategic public relations, social media and content marketing that grows awareness and the bottom-line. We regularly collaborate with traditional and social media influencers to catapult brands to top-of-mind awareness and ignite brand ambassadors.

Note: Whether this your first time here or you’ve been along for this wild ride so far, thank you for  being a part of my journey. So many of you have given of your valuable time, opinions and expertise to help me grow this business. I’m so grateful.

Now, buckle up because things are only going to get better from here.

~ Kate

Like what you see?

Subscribe to receive free PR, social media, and marketing advice with a dash of inspiration. We share practical marketing tips to help grow your business with blog updates delivered straight to your inbox. Only smart, helpful, and relevant content -- we promise.



The following two tabs change content below.
Kate is an entrepreneur and award-winning public relations influencer based in Columbus, Ohio. She founded Belle Communications with the vision to inspire meaningful work and thriving relationships for her clients, team and self. Kate oversees business development and client strategy, championing tactics that translate into tangible outcomes. Within the past year, she has been recognized as one of PR News' Top Women in PR, Smart Business Network's "Smart 50" Class of 2016 and Columbus Business First's Forty Under 40 Class of 2016. When she’s not busy being a girl boss, Kate enjoys exploring new cities and beaches, eating Paleo and any opportunity to snuggle a puppy or shop.
15 comments
lauraclick
lauraclick

Congrats on the naming of your business!!! As someone who has gone through this process, I know EXACTLY what you went through to get here. In fact, naming my business is what held me back for so long. I think it's awesome that you went ahead and built your company even though you didn't have the brand figured out. I didn't do that - or, at least not as well as I could have. I thought I had to have all of my ducks in a row first. I'm glad you moved forward with your business and didn't let this hold you up.

All that said, again, congrats on the beautiful name! I'm sure it will serve you well!

egumpel
egumpel

Kate, I know exactly where you're coming from. I'm in the midst of trying to come up with a name for my copywriting and editing firm. Congrats to you for coming up with a name that really resonates with you.

Eve Gumpel
http://evegumpel.com

John_Trader1
John_Trader1

Congrats Kate! Best to you as you embark on this new journey -- look forward to seeing some of the content you produce! 

bowden2bowden
bowden2bowden

Nice, sounds like a well thought out foundation. Congrats and good luck...rcb

bowden2bowden
bowden2bowden

Nice and sounds like a well thought out foundation...good luck ...rcb

LauraPetrolino
LauraPetrolino

Yay! Huge congrats to you! Picking a name is such a huge and important milestone and this one definitely fits! 

KateFinley
KateFinley moderator

It's hard isn't it? My best advice would be to make a list of words that describe you and what you do. Also look at your vision statement. I also looked up word meanings and came up with some pretty creative ideas!

KateFinley
KateFinley moderator

Hi John! Thanks for the encouragement and for sharing on Twitter. I appreciate it.

KateFinley
KateFinley moderator

@LauraPetrolino Thanks. I never imagined it would be so hard ... LOL But I'm thankful for where I ended up.

KateFinley
KateFinley moderator

@jasonkonopinski Thanks sir! Hopefully this will be the LAST big change I'm making for a while. Everything in due time I guess :)

egumpel
egumpel

@KateFinley Thanks, Kate. I might try those suggestions. I have about 40 possibilities, but nothing has gotten me excited yet!