The Belle team was brought in two weeks prior to the launch of Cucinova’s fourth eatery to execute a grand opening PR campaign. The goals were to secure local media and community influencers to attend a VIP Night and to build community awareness about the restaurant’s grand opening.
With the event two weeks away, the Belle team quickly developed a list of influencers (community, social and media) who would be good advocates for the Cucinova brand. By inviting family, lifestyle and food influencers, the strategy was to reach as many target audiences for the brand as possible. Belle also invited several food and business reporters from local papers and TV stations to attend the ribbon-cutting and interview the CEO.
Belle Communications secured several media and community influencers for the VIP night including: The Columbus Dispatch, Columbus Business First, KasualLife, two Dublin Representatives, 614Mom and more with a combined audience reach of 30,620.
Additionally, the Belle team secured a variety of traditional media coverage opportunities for the grand opening including: Columbus Business First, Columbus Dispatch, Columbus Alive and ThisWeek News.
- 6 media placements
- 2,078,007 media impressions
- 50+ guests at VIP Night (max restaurant capacity), including influencers, media and community VIPs
- 628 social interactions on influencer social posts