Case Study: Columbus Food Event Dishes Up PR and Social Success

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The Scenario

In 2014, Columbus non-profit and catering company Freedom a la Cart developed the idea for an event that would draw the Columbus community together while benefiting Freedom’s mission to empower survivors of human trafficking. The Belle team worked with Freedom to help plan and promote the event, with a goal of 300 attendees.

The Tactics

Eat Up! Columbus featured a formal seven-course dinner showcasing the work of seven up-and-coming Columbus chefs, as well as a cocktail hour, silent auction and live music.

To help Eat Up! stand out among other numerous holiday fundraising events, Belle created edible media kits that were hand-delivered to local broadcast and print media outlets. The team also developed and implemented a social media and e-newsletter content plan to drive messaging to the community and promote ticket sales. As part of this plan, Belle engaged the Eat Up! chefs and their restaurants to help increase awareness and promote the event to their customers.

The Results

Belle Communications secured fourteen media opportunities about Eat Up!, with a total reach of 929,343 media impressions. Tickets sold out two weeks ahead of the event, and eight corporate sponsors signed on. The event raised more than $100,000 for Freedom a la Cart.

  • 14 media opportunities
  • 929,343 media impressions
  • 300% increase in web traffic during campaign
  • 16% increase in Facebook and Twitter followers
  • 84% increase in average post reach on Facebook during campaign
  • More than $100,000 raised

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